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Cohort 1 kicks off live on Thursday, July 30, 2026 at 6:30 PM PT. Between today and then, the Pre-Cohort Pathway runs. Twelve weeks. One reading, one field exercise, one uploaded artifact every week. By Day 1 of the cohort you arrive with an LLC formed, an IP catalog audited, a marked-up contract, a business bank account, and a personal Bill of Rights. Most cohorts spend the first month on this. We start there.
Live in WePlay, Inglewood + simulcast to all Cohort 1 members worldwide. Add to calendar this week — Week 12 verifies it.
Each week takes 60–90 minutes. Read. Do the field exercise. Upload your artifact. Repeat.
You can't optimize what you can't measure. Week 1 is the snapshot of where you actually are — every account, every dollar, every IP asset, every contract you've ever signed.
Before you build anything, lock the doors. Password manager, 2FA, three-folder rule, encrypted backup. The week that makes every future week possible.
Five places dollars sleep. Three of them pay you back. The other two charge rent. Find out which is which on your map.
Every dollar you earn outside a W-2 is taxed differently depending on what entity it lands in. By Week 4 you know which one you need and have the formation already in motion.
Every creator owns more IP than they realize and protects less than they should. Week 5 is the catalog: every song, beat, photo, video, brand, slogan, course outline, business name.
You can't negotiate what you can't read. Week 6 we mark up a real contract using the §7 Essentials checklist — even if you have to use a sample.
A cap table is not just for VC-backed startups. It's the single source of truth for who owns what. Solo founders need one too — yours just has one row.
If everything in your business lives in your head, your business dies the day you have a bad week. Week 8 we move it to one page.
Every platform you don't own can take your audience tomorrow. Week 9 we plant the email list — the only audience asset that's actually yours.
Mixing personal and business money is how you lose your liability shield. Week 10 we separate completely.
Every operator who survives writes down what they will and won't do. Week 11 you write yours. Cohort 1 will witness it.
Cohort 1 starts in 7 days. Week 12 you arrive locked in: hardware ready, schedule cleared, three goals written, intro post drafted.
Cohort 1 starts. 36 weeks. 6 stages. Every Wednesday at 6:30 PM PT we're live together. Your Pre-Cohort artifacts become the baseline we measure progress against. The Marathon continues.
REVIEW THE 36-WEEK PATHWAY