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Every platform you don't own can take your audience tomorrow. Week 9 we plant the email list — the only audience asset that's actually yours.
Kevin Kelly's 1,000 True Fans essay is required reading. The math: 1,000 fans × $100/year = $100K. Most members already have 1,000+ followers across socials and zero of them on email. Week 9 fixes that. You set up Buttondown, Resend, or ConvertKit (all have free tiers), import your existing audience contacts, and send your first email.
Set up a free email list (Buttondown, Resend, or Substack). Import contacts from your phone, gmail, instagram followers list. Write and send your FIRST email — single sentence: 'I'm joining Culture Silicon Cohort 1. Watching me build live, every week.' That's the whole email.
Format: Screenshot of sent email + open rate after 48 hours
Once Cohort 1 starts, your member dashboard accepts file uploads against this artifact slot. Until then, save the file locally and email it to cohort@culturesilicon.com with subject line Pre-Cohort W9 · First Email Sent.
“Who replied? That's the first row of your real audience.”
Bring your answer to Cohort 1, Day 1. We open with everyone's 12 prompts.
Engineer consent — don't manufacture it.
The architecture beneath persuasion: how stories install themselves in human memory and where the ethical line sits.
OPEN PILLAR 4